What is SEO?

What is SEO?

To create results and growth, we need to talk regularly. This is how the really good relationships arise!

The website is the company’s most important
SEO stands for search engine optimization, which is the practice of increasing the amount and quality of traffic to your site through organic search engine results.

So what is Search Engine Optimization?

To understand the overall meaning of SEO, we must have an understanding of the various factors in one search
Shopping ads . The first thing you often see in a search through google’s search engine, is a paid shopping ad. Here you can show off your range by targeting your audience.
Paid search results . In most cases, you will see an ad below this, which looks pretty much like one search result. This can be used to get traffic to your site, if you, for example, want to be called. The nice thing about this is that you can appear in the results even if the customer searches for a competitor of yours.
Organic results . Here’s a gold mine you genre wants to take part in. Instead of paying google to showcase your business. you can simply be visible in search. Thus, the customer you want to meet will see you and most likely click on you. After all, around 82% of all applicants do NOT click on an ad through Google. And the trust you create by being at the top organically is much higher. You often experience a conversion rate of around 14.6% only through Google ranking. This is due to ‘Cities Intent keywords’. (customer is already looking for something). Learn more about your niche conversion rate here.

The Top 10 Most Important Points in SEO

  1. SSL Certificate
  2. Fast Website
  3. Responsive across platforms (close to 60% use mobile when searching for things on google)
  4. Website Age, URL Structure, and Authority
  5. Optimized content (read more here)
  6. Technical SEO (meta, title, alt, sitemap, keywords, LSI, Length of text)
  7. Ease of use
  8. Links
  9. Social Signals
  10. Correct company information
Sources: Theresearchview.com & amp; Optimonster.com

What can you earn from SEO?

Let’s start with a small calculation:
  • You have found one keyword that has approximately 1000 individual searches per month.
  • You have a website that you rank in the search results, and you have climbed up to the 1st pass.
  • You can then expect approx. 34 percent of the traffic (or 342 guests) to land on your site.
  • Average conversion from organic search is 14%
  • This CAN result in close to 47 new customers / inquiries, thanks to your SEO efforts.
Depending on your sales funnel and the usability of your site, this conversion rate may vary. Read more about how you can increase the number of sales and inquiries via our simple guide.
Google Location clickthrough rate (CTR) Traffic / Website Visits Number of inquiries per month
1 34.2% 342 47
2 17.1% 171 26
3 11.4% 114 15
4 8.1% 81 11
5 7.4% 74 10
6 5.1% 51 7
7 4.1% 41 5
8 3.3% 33 4
9 2.9% 29 4
10 2.6% 26 3
Placements after this are considered page # 2. Source: smartinsights.com and smartbugmedia.com

Using Social Media

Social media plays a major role when it comes to ranking keywords in search engines. When a person voluntarily chooses to share your post, it means that the content you have created is both voice and catchy. It gives the green light to google and a natural exposure of links to your site.

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Contact person

Robin Lee Wongraven

Marketing Manager
Robin@evomark.no  /  41355951