What is important to have on the website?
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For many, the website is the first impression you get of your business, so it is important to have everything in order. We have gathered the most important things your website should contain. Whether you are creating a new website from scratch or have an old one you want to keep up to date, we have boiled it down to 8 things you actually need to make sure you have on your website. This is important to have on the website (read more detailed explanation of the points further down the page):
- Ease of use
- universal design
- Good content
- contact information
- Search Engine Optimization
- social media links
Ease of use – easy navigationYour website should be made for people and that they should find what they are looking for. This means that it should have a fast loading speed and be easy to navigate around. You can check the loading speed of your webpage using the Google PageSpeed Tool , and Should you come out poorly in this test, you will get concrete suggestions for what can be improved. The fact that the page is user-friendly also means that you have to make it easy for you to move from page to page, and actually find what you are looking for. In other words, it means having a good structure on the page, an intuitive menu, good link structure on all pages and clear Call-to-actions.
Universal Design – A Website for EveryoneIt is a requirement that your website be user-friendly for everyone, including those with disabilities. Universal design sets guidelines for the use of images and graphics, navigation, color use and links. You can read more about universal design on the Directorate for Public Administration and ICT’s website.
Responsive design – user-friendly on small surfacesThis point could have been mentioned under “usability”, but it is just as well that it has its own section as well, because here there are still many who sleep in the hour. For years, traffic from mobiles and tablets has increased, and is today more used than PCs to surf the web. Therefore, your website must be user-friendly on small screen devices.
Security – Security for VisitorsUnfortunately, we talk too little about digital security, but that should not stop you from making your website safe for those who visit it. Therefore, you should make sure that you have something called SSL on the page. SSL stands for Secure Sockets Layer and encrypts the data sent between your visitors and your website, so that unauthorized persons do not receive information sent via, for example, a contact form or login portal. If you do not have SSL on your website, the information from visitors can end up in the wrong hands.
Good content – add valueA good design is worth zero if the content on the website is not good enough, and this is perhaps where many companies spend the least time. Use text, images, infographics and video to engage and inform your visitors, and convince them that your business is credible and professional.
Contact information – be availableIt should be easy for visitors to find your contact information. That is, the company’s address, telephone number and e-mail address. The most common place to place this is in the footer at the bottom of the page. If you have this in place, you give the impression of being a serious and reliable company.
Search Engine Optimization – Search VisibilityIt’s no secret that it is important for a business to be visible in the search results of relevant keywords. You can read more about search engine optimization in this blog post.
Social Media Links – Multiple Channels, Multiple Store WindowsConsumers check at least five channels before choosing the right company or product, so it’s a good idea to show off your social media profiles if visitors want to find out more about who you are, what you have to offer and who are already customers. of you.
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