New website for business? You need to think about this
To create results and growth, we need to talk regularly. This is how the really good relationships arise!
The website is the company’s most important showcase and has gone from being one of many market channels to largely defining the company in the eyes of the customer.
Whether you run a sole proprietorship or work in a larger company with many departments, the website will be your face to the outside world. For many, an outdated website will mean an outdated company, and it is therefore important that the website is something both employees and customers can feel comfortable with.
Here you get tips on what you should think about in connection with the work with a new website.
Before launching the website.
1.Delection of domain. Choosing a domain and domain strategy is the very first thing you should think about when your business is going to have a new website. If you have an existing domain that you are happy with, there is no need to change it. However, it is important that you think a few years ahead. Is it a future goal to invest internationally? Will it be relevant to open a new business area under the same company name? For most people, it is appropriate to invest in a domain in the direction of www. * Company name * .no, but be sure to plan for all eventualities. Also remember that for organic visibility in Norway, a .no domain is a great advantage. 2. What are your / their needs For many, having a website is so obvious that you just get started without thinking much about choosing a platform and what needs you really have.- Just need a simple landing page and contact form / information.
- Do you want simple pages to present your services and products?
- Should the website be built only to generate traffic and leads?
- Do you want an online store for the sale of goods or services?
- How should you administer the website, and how often? Rule brass, or will it be presented as a static page?
- Want to run a blog for your business?
- A restaurant chain must have an easy solution for customers to choose products, and pay. Have simple solutions for booking, and locate their restaurant.
- A car repair shop must have simple overviews of price information and booking solutions.
- An architectural firm must have good reference galleries and visible approvals.
After launching the website.
1. Good content The actual setup of the website is often the easiest part of the work. Good content is a prerequisite for conversions, organic visibility and effective advertising campaigns. When working with content, it is a great advantage to start with a keyword analysis. This way, you gain insight into what keywords your target audience uses when they google services and products you provide, and you gain a greater understanding of the competitive situation. 2. Have clear Call-to-Actions Very few websites are purely informative in nature, and most companies with a website want it to be a channel that helps to achieve one or more goals. Call-to-Actions is a small, but effective, measure to increase the conversion rate and the number of leads that appear in your inbox. Clear encouragements to get in touch, sign up for the newsletter, or become a member for discount schemes are easy to implement, but have the potential to have a great effect. 3. Evaluate your business blog A good and regularly updated blog is often what it takes to stand out in a competitive market. In the company blog, you can write about almost everything that relates to your business and your services, and you have the opportunity to appear as the expert on the topic. Such a blog helps to build authority and is a great way to communicate with potential customers. Blog posts do great in social media, and are something that should also be published on Google My Business. 4. Image use Good and explanatory images will help build the impression of your website’s quality. If you want to use illustration images taken from a third party, it is important to make sure that you actually have the necessary rights to publish the images on your website. The best is regardless of whether you have the opportunity to use your own photos. Hiring a photographer can quickly prove to be a profitable investment. 5. Work with SEO SEO , or search engine optimization, is about to make the site visible in the search engine’s organic results list. This is a job you will never finish, and assumes that you set aside plenty of time each and every month for continuous optimization of the website. It may seem like a lot of work, but based on a good strategy, the SEO job will pay off.Share the story post
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