New website for business? You need to think about this

New website for business? You need to think about this

To create results and growth, we need to talk regularly. This is how the really good relationships arise!

The website is the company’s most important showcase and has gone from being one of many market channels to largely defining the company in the eyes of the customer. Whether you run a sole proprietorship or work in a larger company with many departments, the website will be your face to the outside world. For many, an outdated website will mean an outdated company, and it is therefore important that the website is something both employees and customers can feel comfortable with. Here you get tips on what you should think about in connection with the work with a new website.

Before launching the website.

1.Delection of domain. Choosing a domain and domain strategy is the very first thing you should think about when your business is going to have a new website. If you have an existing domain that you are happy with, there is no need to change it. However, it is important that you think a few years ahead. Is it a future goal to invest internationally? Will it be relevant to open a new business area under the same company name? For most people, it is appropriate to invest in a domain in the direction of www. * Company name * .no, but be sure to plan for all eventualities. Also remember that for organic visibility in Norway, a .no domain is a great advantage. 2. What are your / their needs For many, having a website is so obvious that you just get started without thinking much about choosing a platform and what needs you really have.
  • Just need a simple landing page and contact form / information.
  • Do you want simple pages to present your services and products?
  • Should the website be built only to generate traffic and leads?
  • Do you want an online store for the sale of goods or services?
  • How should you administer the website, and how often? Rule brass, or will it be presented as a static page?
  • Want to run a blog for your business?
These questions are important to ask before proceeding. These choices will obviously be important for the choice of platform for their website, and its functionality. At Evomark, we offer simple and user-friendly websites for easy administration regardless of project, functionality and whether you are a small or large company. 3. What type of company you are will reveal what user experience you want potential customers to see and experience.
  • A restaurant chain must have an easy solution for customers to choose products, and pay. Have simple solutions for booking, and locate their restaurant.
  • A car repair shop must have simple overviews of price information and booking solutions.
  • An architectural firm must have good reference galleries and visible approvals.
Mobile is the key Traditional websites are designed primarily for use on a PC. The mobile version often appears as a slightly shocking version of the website, and important functionality may be missing. If you have an existing website and have set up Google Analytics, there is a high probability that you will see that a significant proportion of the visit comes from users on mobile phones. It is unlikely that this share will decrease in the next couple of years, so by developing the website primarily with mobile friendliness in mind, you ensure a good experience for this user group. It is nevertheless important that the user who visits the website via PC gets as good an experience as possible, especially if you have an online store or run exclusively B2B with long decision-making processes. 5. Integrate identity and design language The company’s intention is something that should shine through everywhere: From the decorations in the office, to marketing materials, and not least the website, If their company culture is characterized by a youthful environment, easy communication with customers and great willingness to adapt, it will be unfortunate about the site makes you seem like a heavy ship. Identity and design language must always be important elements to include in the work of a new website. 6. Think branding No matter what industry you are in, it is important to stand out. In continuation of the previous point, the logo should have a central place on the website. A company logo is stored almost unconsciously in the brain, and if we see the same logo on a work car, a banner ad and on a website, it will create a common thread and an experienced relationship with the company even if you may not be a customer yet. 7. Functionality The fact that the website and all its elements work as intended is perhaps the most important thing when it comes to your new website. It is of course, but easy to forget, to thoroughly test the site for broken links, non-functioning contact form, pictures that are not loaded and much more. 8. Security Every website is exposed to a number of threats in the form of, among other things, viruses and hackers. This is not only a danger to you as a website owner, but also your users are attacked: Customers’ account information can get lost, and personal passwords can end up in the wrong hands. During development, it is therefore important to ensure that potential security holes are sealed and the website must be equipped with SSL certification. 9. Sitemap and robots.txt Sitemap and robots.txt are files that are read by search engines in connection with the indexing of your website. Missing one of these files may result in incomplete indexing of the site, or indexing of unwanted pages – for example pages behind a member login. In other words, it is important to make sure that these files are first and foremost present, but also up to date and with the desired content. 10. Tracking Tools like Google Analytics and Google Search Console provide invaluable information about the users of your website. These tools give you information about everything from the gender and age of the visitors, to which pages they visit on the site, and what keywords they use to get there. Simple and hassle-free implementation of tracking tools will make it possible to work far more purposefully with the website and its content.

After launching the website.

1. Good content The actual setup of the website is often the easiest part of the work. Good content is a prerequisite for conversions, organic visibility and effective advertising campaigns. When working with content, it is a great advantage to start with a keyword analysis. This way, you gain insight into what keywords your target audience uses when they google services and products you provide, and you gain a greater understanding of the competitive situation. 2. Have clear Call-to-Actions Very few websites are purely informative in nature, and most companies with a website want it to be a channel that helps to achieve one or more goals. Call-to-Actions is a small, but effective, measure to increase the conversion rate and the number of leads that appear in your inbox. Clear encouragements to get in touch, sign up for the newsletter, or become a member for discount schemes are easy to implement, but have the potential to have a great effect. 3. Evaluate your business blog A good and regularly updated blog is often what it takes to stand out in a competitive market. In the company blog, you can write about almost everything that relates to your business and your services, and you have the opportunity to appear as the expert on the topic. Such a blog helps to build authority and is a great way to communicate with potential customers. Blog posts do great in social media, and are something that should also be published on Google My Business. 4. Image use Good and explanatory images will help build the impression of your website’s quality. If you want to use illustration images taken from a third party, it is important to make sure that you actually have the necessary rights to publish the images on your website. The best is regardless of whether you have the opportunity to use your own photos. Hiring a photographer can quickly prove to be a profitable investment. 5. Work with SEO SEO , or search engine optimization, is about to make the site visible in the search engine’s organic results list. This is a job you will never finish, and assumes that you set aside plenty of time each and every month for continuous optimization of the website. It may seem like a lot of work, but based on a good strategy, the SEO job will pay off.

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Anders Gundersen

Senior Developer
Anders@evomark.no  /  47676667